For hotels, tourist boards and the people who represent them. Commercial work is welcome. It is simply kept separate from the reviews.
No hotel can buy a review, buy a score, or change one after the fact. Nobody sees a review before publication, and a stay arranged by a PR does not come with an agreement about what gets written. The scores page exists partly to prove it: the low numbers are on there too.
Everything below is a separate thing. It is commissioned, it is paid for, and it says so on the page. Keeping those two apart is the only reason the reviews are worth anything, which is also why it is worth being unambiguous about it here rather than in a footnote.
A commissioned piece written in the house voice, photographed properly, and labelled as sponsored where it appears. It reads like the rest of the site because it is written like the rest of the site. Nothing gets published that would not survive being read by someone who did not know it was paid for.
A longer arrangement across a season or an opening: a feature, a place in the relevant destination guide, newsletter presence and social. Useful for a property with a real story to tell rather than a discount to announce.
For tourist boards and regions. Usually a cluster of pieces around one place, built to be read by someone actually deciding where to go rather than by an algorithm. Guides, itineraries and the practical answers people search for.
Shooting on location for use here, or licensed back to you for your own channels. The look is warm, unhurried and film leaning, which is the point of it.
A single placement in the letter, to a list that opted in for hotel recommendations and nothing else. One partner per send, so it never turns into a column of adverts.
What it is, when it opens or reopens, and what you actually want out of it. Rates and availability come back the same week.
Format, timings, deliverables and how it will be labelled, written down before anything is booked.
Visit, write, shoot, edit. You see it before it goes live and can correct anything factually wrong.
Published, sent, and reported on afterwards with real numbers rather than a screenshot.
Send the property, the dates and what you are hoping for. A rate card and availability come back the same week. Press trips, launch coverage and everything above go to the same address.
hello@adequatelyluxurious.comReader questions, corrections and hotel suggestions are answered too, and go to the same place. The questions page covers most of them already.
Anything sponsored is labelled. Anything with a commission earning link says so. Both of those are covered in more detail on the questions page.